Two moms. One mission Zero awkward bras
Once upon a sleep-deprived, idea-fueled moment in 2019…
Richa Kapila and Vani Chugh, sisters-in-law turned co-founders, pivoted from babywear to brave the bold world of teens.
What began with a few bras and a lot of questions turned into India’s most relatable innerwear brand for girls.
We’ve been featured on Shark Tank India Season 3, powered by real feedback from moms, and celebrated by girls who say, “finally, something made for me.”
OUR DESIGN PHILOSOPHY
Every D’chica product is crafted with zero awkward seams, 100% comfy stretch, and prints that make you want to show off your strap.
We design for real life: whether it’s leak-proof panties during class or padded camisoles for school dance day.
From cotton to confidence — we’ve got you covered.
#DiscoverYou
D’CHICA, AVAILABLE ON
D’CHICA, WHEREVER YOU ARE
WHAT OUR CUSTOMERS SAY
“I was more thrilled than my little one. The fit and comfort are unmatched.”
Aditi Sharma
Mumbai, India
“Stylish, sustainable, and super soft — I don’t wear anything else now!”
Neha Kapoor
Delhi, India
“Finally found innerwear that blends comfort with sustainability. Highly recommended!”
Priya Singh
Bangalore, India
“Love the fit and the eco-friendly approach. A brand I truly connect with.”
Simran Kaur
Chandigarh, India
From Mom Blogs to the Shark Tank — Everyone’s Talking
Trusted by 1 million women
Shark Tank Approved Brand
Favorite of Namita & Vineeta
Comfortable & Sustainable Innerwear
IN THE SPOTLIGHT – MEDIA LOVES US
From leading newspapers to top digital platforms, our journey has been featured and celebrated across India’s most trusted media houses. Here’s a glimpse of the buzz we’ve created.
