Two moms. One mission Zero awkward bras
Once upon a sleep-deprived, idea-fueled moment in 2019…
Richa Kapila: Richa's background in product design led her to ask the question that shaped the product: why has no one fixed the wire? Her answer became D'chica's construction philosophy. Recognized as a 30 under 30 achiever, she drew upon her experiences to inspire others and share insights into the entrepreneurial journey.
Vani Chugh:Vani's background in Strategy, business finance, and how to make sustainability and how to make comfort profitable. gave D'chica the supply chain knowledge to specify materials most brands never question. The PFAS-free period underwear exists because she was willing to ask what was in the leak-proof layer before anyone told her to.
THE SECOND SKIN STANDARD
We use one question to decide if a product is ready: does it disappear?
Not does it photograph well. Not does it hold its shape on a hanger. Does the woman wearing it get to the end of a full day without having adjusted it once?
This is harder to build than it sounds. It requires removing the underwire and replacing it with construction that holds without pressing against the ribcage. It requires sizing by Indian body measurements — not by a grading table inherited from a Western standard set in the 1930s. It requires testing finished products, not just raw materials, so the claims on the label correspond to what you actually receive.
Every product that carries the D'chica name has been built against this standard. Not every first prototype passes it. That is why we prototype until it does.
#DiscoverYou
D’CHICA, AVAILABLE ON
D’CHICA, WHEREVER YOU ARE
WHAT OUR CUSTOMERS SAY
“I was more thrilled than my little one. The fit and comfort are unmatched.”
Aditi Sharma
Mumbai, India
“Stylish, sustainable, and super soft — I don’t wear anything else now!”
Neha Kapoor
Delhi, India
“Finally found innerwear that blends comfort with sustainability. Highly recommended!”
Priya Singh
Bangalore, India
“Love the fit and the eco-friendly approach. A brand I truly connect with.”
Simran Kaur
Chandigarh, India
From Mom Blogs to the Shark Tank — Everyone’s Talking
1 million women found their fit
Featured on Shark Tank India Season 3
Backed by Namita Thapar & Vineeta Singh
NABL lab-tested · PFAS-free · Phthalate-free
IN THE SPOTLIGHT – MEDIA LOVES US
From leading newspapers to top digital platforms, our journey has been featured and celebrated across India’s most trusted media houses. Here’s a glimpse of the buzz we’ve created.
