ESTD. 2019
WE ARE YOUR SAFE
PLACE WHERE GROWING
UP FEELS LIKE HOME.
ESTD. 2019

MADE FOR HER FIRSTS. AND EVERYTHING AFTER

D’chica began with a simple observation — teen girls and young women are growing up in a world that never stops talking at them. We wanted to listen.

At D’chica, we design innerwear and apparel for growing bodies and shifting identities.

From first bras to everyday briefs, period panties to active camisoles, our products are built with love, tested by real teens, and worn by girls who are not afraid to move, grow, and live out loud.

Founders Image

Two moms. One mission Zero awkward bras

Once upon a sleep-deprived, idea-fueled moment in 2019…

Richa Kapila and Vani Chugh, sisters-in-law turned co-founders, pivoted from babywear to brave the bold world of teens.

What began with a few bras and a lot of questions turned into India’s most relatable innerwear brand for girls.

We’ve been featured on Shark Tank India Season 3, powered by real feedback from moms, and celebrated by girls who say, “finally, something made for me.”

EXPERIENCE THE DIFFERENCE

Discover thoughtfully crafted designs made for modern living. Our vision blends tradition with contemporary purpose — always rooted in comfort and style.

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D’CHICA, AVAILABLE ON

D’CHICA, WHEREVER YOU ARE

WHAT OUR CUSTOMERS SAY

Customer 1

“I was more thrilled than my little one. The fit and comfort are unmatched.”

Aditi Sharma

Mumbai, India

Customer 2

“Stylish, sustainable, and super soft — I don’t wear anything else now!”

Neha Kapoor

Delhi, India

Customer 3

“Finally found innerwear that blends comfort with sustainability. Highly recommended!”

Priya Singh

Bangalore, India

Customer 4

“Love the fit and the eco-friendly approach. A brand I truly connect with.”

Simran Kaur

Chandigarh, India

From Mom Blogs to the Shark Tank — Everyone’s Talking

Trusted by 1 million women

Trusted by 1 million women

Shark Tank Approved Brand

Shark Tank Approved Brand

Favorite of Namita & Vineeta

Favorite of Namita & Vineeta

Comfortable & Sustainable Innerwear

Comfortable & Sustainable Innerwear

IN THE SPOTLIGHT – MEDIA LOVES US

From leading newspapers to top digital platforms, our journey has been featured and celebrated across India’s most trusted media houses. Here’s a glimpse of the buzz we’ve created.

Indian Express YourStory Times of India Shark Tank Media Logo Media Logo Media Logo Media Logo Media Logo

WE’RE MORE THAN INNERWEAR. WE’RE A MOVEMENT.