About Us

PROUDLY FEATURED ON SHARK TANK INDIA SEASON 3

D'chica is an Alpha and Gen Z focused un-basic essentials brand led by two women. At D'chica, we create products that celebrate teenage and let girls embrace the onset of womanhood with joy. Our core products include quirky trendy and comfy bras and period panties.

We also have a fashion line of sportswear, loungewear and footwear for teens. D'chica has also won multiple Mom's Choice and Business growth awards, including the TimeSheUnltd award for its path-breaking Designs and inspiring business growth.  

With the guiding motto of #madewithlove, all products under the DFL umbrella are created to appeal to the discerning millennial parent and their digital native kids. Great reviews from Moms and a strong connection with tweens and teens have helped DFL build a strong presence across e-commerce platforms like Amazon, Myntra, Ajio, Firstcry, Zivame, etc.
The company also exports its innerwear to the US, UK & German markets. - www.dchica.in