About Us

In 2019, we set out on a mission to change the way young girls and women experience their innerwear. Not just how it fits and feels, but how it empowers them to embrace their womanhood with confidence and joy.

For far too long, innerwear has been designed through the male gaze, leaving Gen Z and teen girls with only two choices—shop from the kids' section or squeeze into styles made for adult women. We thought that was unfair. So, we built D’chica, a brand that understands what young girls and women truly need—quirky, trendy, comfy bras, camisoles, and period panties designed by women, for women.

With innovation at the heart of everything we do, we spend months on R&D to create innerwear that feels like second skin, made from premium, lab-tested fabrics. From functional wardrobe solutions to period comfort, every piece is thoughtfully crafted to celebrate individuality, body positivity, and everyday confidence.

At D’chica, we don’t do boring. Bold colors, fun prints, and fashion-forward designs drive everything we create. Because essentials don’t have to be basic! And clearly, we’re doing something right—our work has earned us multiple business growth awards, including the TimeSheUnltd Award for breaking barriers in design and entrepreneurship and ET Retail’s Lingerie Brand of the Year 2023.

Co-founders Vani & Richa are deeply involved in product innovation and community building, ensuring D’chica is more than just a brand—it’s a tribe of women supporting women. We take feedback seriously (the good, the bad, and the brutally honest) because we believe in constantly evolving to do better—for you, for the planet, and for all the girls who deserve better choices.

We’re just getting started. D’chica is here to redefine essentials—one un-basic piece at a time. 💖