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About us

D'chica is an internationally inspired and stylish accessory, apparel and footwear brand for girls offering affordable yet creatively designed premium quality pieces. Established, in June 2014, by two sister-in laws, Vani Chugh and Richa Kapila,

D’Chica aims to bring international fashion trends, edgy, chic and comfortable designs for young girls in India. A brand that resonates with today’s ‘Power Moms’ D’Chica is simplifying shopping for a busy, on- the-go, yet stylish and fashion conscious mother.

The brand’s vast product range that is manufactured in-house in India includes Mojri-Loafer fusion shoes, ballerina style tie-up sneakers, low heel wedges, mid-calf boots, leggings and funky accessories for different occasions A self-funded venture, D’Chica currently has office spaces in Delhi and Mumbai, 4000+skus across three categories (accessories, footwear and apparel), sales in over 10 markets and over 14 employees.

The brand retails its product range through all major e-commerce portals including Amazon, Jabong, Firstcry, Myntra, and Hopscotch along with several brick and mortar First Cry Franchise stores as well as high end stores in Delhi, Punjab & Chennai.

Besides having a strong presence in leading Indian metros, D’Chica also has presence multiple Tier 2 and Tier 3 towns such as Indore, Vizag, Vishakhapatnam, Patna, Shillong amongst others, thereby making stylish, high fashion products accessible to consumers through hand-picked outlets.

D’Chica products focus on absolute comfort and attention to minutest of details. Nominal product price range starting from Rs.399 to 799; make D’Chica’s shoes affordable to the premium shopper mom, who doesn't need to think twice before making a purchase.

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