About us

D'chica Fashion Lifestyle is a multiple award winning stylish kids fashion brand offering affordable yet creatively designed premium quality pieces. The brand D'chica was first started, in June 2014 by Vani Chugh and Richa Kapila. Re-branded and relaunched under a new company DFL, with a focus on tweens and teens in 2019, the company and all brands under its umbrella-D'chica, D'chica Bro and D'chica Paws have grown from strength to strength. ,

The brand has been profiled as one of the top emerging key players in the Footwear Industry in the latest HTF market report on Global Kids Footwear Market growth. D'chica has also won multiple Mom's choice and Business growth awards, including the TimeSheUnltd award for its Path Breaking Designs and Inspiring Business Growth.

With the guiding motto of #madewithlove, all products under the DFL umbrella are created to appeal to the discerning millennial parent and their digital native kids. With great reviews from Moms and a strong connect with tweens and teens, DFL has built a strong presence across ecommerce platforms like Amazon, Myntra, Ajio, Firstcry, Zivame, etc. The company also exports its innerwear and pet range to the US market. - www.dchica.in