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D'chica is an internationally inspired and stylish accessory, apparel and footwear brand for girls offering affordable yet creatively designed premium quality pieces. Established, in June 2014, by two sister-in laws, Vani Chugh and Richa Kapila,
D’Chica aims to bring international fashion trends, edgy, chic and comfortable designs for young girls in India. A brand that resonates with today’s ‘Power Moms’ D’Chica is simplifying shopping for a busy, on- the-go, yet stylish and fashion conscious mother.
The brand’s vast product range that is manufactured in-house in India includes Mojri-Loafer fusion shoes, ballerina style tie-up sneakers, low heel wedges, mid-calf boots, leggings and funky accessories for different occasions A self-funded venture, D’Chica currently has office spaces in Delhi and Mumbai, 4000+skus across three categories (accessories, footwear and apparel), sales in over 10 markets and over 14 employees.
The brand retails its product range through all major e-commerce portals including Amazon, Jabong, Firstcry, Myntra, and Hopscotch along with several brick and mortar First Cry Franchise stores as well as high end stores in Delhi, Punjab & Chennai.
Besides having a strong presence in leading Indian metros, D’Chica also has presence multiple Tier 2 and Tier 3 towns such as Indore, Vizag, Vishakhapatnam, Patna, Shillong amongst others, thereby making stylish, high fashion products accessible to consumers through hand-picked outlets.
D’Chica products focus on absolute comfort and attention to minutest of details. Nominal product price range starting from Rs.399 to 799; make D’Chica’s shoes affordable to the premium shopper mom, who doesn't need to think twice before making a purchase.